Semco and CNH Industrial Conclude
30-Year Partnership
Semco Equipment Sales and CNH Industrial have mutually agreed to conclude their long-term relationship spanning more than 30 years, covering Semco’s Sydney, Queanbeyan, and Goulburn branches. Effective immediately, Semco will no longer retail CNH whole goods products, including Case IH and New Holland agricultural equipment.
This strategic realignment marks a significant evolution for both organisations, allowing each to focus on future growth priorities and operational strengths. For over three decades, Semco has proudly represented CNH Industrial, delivering top-quality machinery and dedicated customer service throughout Australia.
Shared Commitment to Customers
Throughout their 30-year collaboration, Semco and CNH Industrial have built a relationship based on trust, reliability, and customer success. Both companies remain committed to ensuring a smooth and professional transition for all customers and partners affected by this change.
“We are proud of the partnership we have built with CNH and the value we have delivered to our customers together,” said Steve Zivkovich, Chief Operating Officer of Semco Equipment Sales.
CNH Industrial’s Response
Paul Watt, Network Development Manager of CNH Industrial, expressed appreciation for the long-standing collaboration, stating:
“Semco has been a valued dealer, and we are grateful for their contributions over the 30 years. As both companies explore new opportunities, we remain committed to supporting our customers through this transition.”
Continuing Service and Support
Semco assures its customers that parts and service support for existing CNH product owners will continue without interruption until a new dealer is officially appointed. The company’s service team will maintain operations and coordinate closely with CNH Industrial to ensure all customers experience minimal disruption.
This customer-first commitment remains a cornerstone of Semco’s business philosophy — ensuring reliability, continuity, and professional support long after product delivery.
Semco remains focused on expanding its product portfolio and strengthening partnerships that align with its mission — delivering dependable machinery, trusted service, and long-term value for customers across Australia.